The client wanted the logo to relate to games and technologies at once, and be memorable, simple, and abstract. That meant no coins, gamepads, weapons, and other overused symbols.

I came up with an idea to combine the first letter of the company name with a simplified triangle gaming cursor in a simple and abstract mark.

The product is a crypto mining platform with a built-in catalog. Users mine crypto and go to the shop to browse and buy items. Purchased items appear in inventory where users can withdraw them.

The business makes money by taking a share of all crypto mined by users. As a product designer, my task was to make users mine as much as possible by designing great UX and interface.